What we do. And what you'll learn.

Every service includes two things: work we do together, and knowledge that stays with you. Our goal is for you to understand this field well enough to make your own decisions.

New to AI visibility? Start with what’s changed and how we think about it.

Research & Intelligence

Measurement that shows you where you stand.

AI Visiblity Measurement
You can't improve what you can't see
ATLAS² queries ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok, and DeepSeek with the questions your buyers ask. It tracks five visibility levels: Invisible (you don’t appear), Mentioned (you’re named but not recommended), Compared (you’re evaluated against alternatives), Recommended (the AI suggests you), and Preferred (you’re the top choice). Position tracking shows movement over time. Competitive mapping shows where you stand relative to alternatives.

WHAT WE DO WITH YOU
Establish your baseline across all seven platforms. Map your competitive landscape. Identify the distance between your current position and where you want to be. Deliver position tracking on a monthly or weekly cadence. You receive the same dashboards and data we use internally.

WHAT YOU’LL LEARN
How to read AI visibility data. What drives position changes. How to spot content opportunities. By the end of our engagement, you’ll understand this measurement approach well enough to continue tracking and improving on your own.

Strategy & Planning

Frameworks that become yours.

We use three frameworks to clarify your current position and identify areas for investment.

The Answer Layer Model: Buyers now discover brands through four layers (Search, AI Answers, Social, and Proof from customers). Each layer requires different content.

The Visibility Spectrum: Five levels from Invisible to Preferred, with various approaches for moving up.

The Trust Transfer Model: When AI recommends you, the buyer still has to trust you. This model shows where the handoff is effective and where it isn’t.

WHAT WE DO WITH YOU Assess your current position using these frameworks. Identify where you have leverage and where there are opportunities. Develop a plan that links marketing activities to measurable outcomes. This can be annual planning, go-to-market strategy, brand positioning, or fractional CMO engagement, depending on what you need.

WHAT YOU’LL LEARN Our frameworks become your frameworks. You’ll understand how the four discovery layers interact, how to diagnose your position on the Visibility Spectrum, and how to decide where to invest. These models work whether you’re working with us or not.

Content Creation

One input, many outputs.

A 30-minute interview yields a full video, short clips for every platform, quote graphics, blog posts, social copy, email content, and sales assets. We call this the Derivative Yield Framework: one capture yields 75-120 pieces of content. Your time investment stays the same. The output multiplies.

WHAT WE DO WITH YOU Handle the multiplication. You invest time in capturing (interviews, presentations, conversations), and we produce everything that comes from them: blog posts, articles, case studies, white papers, email copy, social content, and sales materials. Written for readers and structured for AI discovery and citation.

WHAT YOU’LL LEARN How to think about content as multiplication. You’ll see how we achieve maximum output in minimum time, and you’ll be able to apply the same thinking to any content your team creates internally.
The same idea in vertical video reaches different people than in horizontal video. Square performs differently from widescreen. Each format opens a different door. One piece of source footage becomes content for every platform when you plan for it from the start.

WHAT WE DO WITH YOU
Produce brand videos, customer testimonials, product demonstrations, event coverage, and short-form clips. Eight editors across multiple time zones. You provide the source material and direction. We handle production, editing, formatting, and delivery for every platform you need.

WHAT YOU’LL LEARN
Which formats work on which platforms and why. You’ll understand the technical requirements for each channel and how to brief video work (whether internal or external) to get the most out of your footage.
One episode yields the whole recording, highlight clips, audiograms, quote cards, blog posts, social threads, and email content. The conversation happens once. The distribution runs for weeks.

WHAT WE DO WITH YOU
Handle show development, guest booking, recording coordination, editing, distribution, and promotion. Audio and video formats. You show up for the conversation. We handle everything before and after.

WHAT YOU’LL LEARN
How to structure conversations so they produce the most usable content. Which guests generate the best material. How to build a show that serves business goals beyond download numbers.

Distribution & Amplification

Getting your work to the right places.

Daily presence beats occasional campaigns. The algorithms reward accounts that show up reliably. Engagement goes both ways: responding to comments, joining conversations, and acknowledging your community. The algorithm notices. So do people.

WHAT WE DO WITH YOU
Run your social presence daily across LinkedIn, Instagram, TikTok, YouTube, X, and Facebook. Content calendars, posting, engagement, and monitoring. Your brand stays active while your team focuses elsewhere.

WHAT YOU’LL LEARN
What consistency actually requires on each platform. Which engagement patterns build momentum. How to read the signals that show whether your presence is growing or stalling.
Sending the right message to the right segment performs better than sending the same message to everyone. Automated sequences compound over time: build them once, and they run continuously. Whether your emails reach the inbox or land in spam determines everything else.

WHAT WE DO WITH YOU
Build your email program on HubSpot or GoHighLevel. Strategy, audience segmentation, campaigns, automated sequences, and inbox placement optimization. We build systems designed to run and convert without constant attention.

WHAT YOU’LL LEARN
How to structure automation that compounds. What segmentation actually means in practice. The technical factors that determine whether your emails reach inboxes. You’ll understand the system well enough to maintain and extend it.
Knowing which campaigns actually drive pipeline means building the tracking before you spend. Ad fatigue is real: the same creative loses effectiveness over time. Which platforms you use should follow where your buyers are, and that changes faster than annual planning cycles.

WHAT WE DO WITH YOU
Manage search ads, social ads, display, video, and sponsored content. Strategy, creative, budget management, optimization, and reporting. We build the tracking first so you can see what’s actually driving results.

WHAT YOU’LL LEARN
How to read performance data and know what’s actually working versus what just looks good in reports. You’ll understand the tracking we build and be able to ask better questions of any media team you work with.
AI systems weigh authoritative sources when forming recommendations. Press coverage, analyst mentions, and industry publications signal credibility in ways your website cannot. The same claim from a journalist carries a different weight than the same claim from your marketing team.

WHAT WE DO WITH YOU
Handle press releases, journalist outreach, interview preparation, coverage tracking, and thought leadership placement. We identify the stories worth telling and find the outlets that will tell them.

WHAT YOU’LL LEARN
What makes a story worth covering. How journalists evaluate pitches. How to prepare executives for interviews. You’ll understand the earned media process well enough to support it internally and recognize opportunities when they arise.

Proof & Authority

What others say about you carries the most weight.

Most customers don’t speak up because no one asked, or the ask was complicated. Specific results beat general praise: “They helped us reduce churn by 23%” outperforms “Great company, highly recommend.” Reviews compound. Fifty signals something different than five.

WHAT WE DO WITH YOU
Build and run your ambassador program: finding the right customers, recruiting them, structuring the program, capturing their stories, distributing the content. We help satisfied customers become visible advocates through authentic content from real people who chose you.

WHAT YOU’LL LEARN
How to identify customers likely to speak up. How to ask in ways that get yes. How to guide customers toward stories that actually move buyers. You’ll have a repeatable process for building proof that continues after our engagement.
Your CEO knows things the market would value. If no one sees it, it doesn’t build influence. Consistency matters more than going viral: showing up weekly for two years is more effective than a single big post. The time investment can be small. A 30-minute interview yields weeks of content.

WHAT WE DO WITH YOU
Build executive platforms through content strategy, ghostwriting, video production, podcast placements, and speaking opportunities. Dennis built his platform to nearly one million professionals worldwide. We apply the same approach to your executives.

WHAT YOU’LL LEARN
What it actually takes to build executive presence. Which activities generate returns versus which are noise. How to sustain visibility without consuming executive calendars. Your executives will understand the process well enough to participate intentionally.
Events concentrate attention. The content opportunity is larger than most companies capture. Your customers are there. Your prospects are there. Customer interviews, keynote moments, behind-the-scenes footage, and real-time social coverage.

WHAT WE DO WITH YOU
Deploy multi-camera crews, interview teams, photographers, and social coverage. You attend the event. We capture everything. A single conference yields 1,000 to 4,000+ pieces of content.

WHAT YOU’LL LEARN
How to plan event presence for content capture. Which moments are worth prioritizing. How to prepare teams and customers for on-site interviews. You’ll approach every future event knowing how to get the most from your time there.

Working together.

We operate across seven countries: United States, Philippines, Indonesia, UAE, Pakistan, Saudi Arabia, Vietnam. Physical office in Dubai through a partnership with BPG Group. 35 people. 18+ hour production days.

Led by Dennis Wakabayashi, known as The Global Voice of CX, with a following of nearly one million professionals worldwide and 30 years of experience measuring customer experience across Fortune 500 companies, including McDonald’s, FedEx, AT&T, Starbucks, and Wells Fargo.

We work with internal teams and alongside other agencies. Single-service projects and ongoing engagements.

Discovery
~ 0 week
ATLAS² baseline
~ 0 weeks
Production ramping
~ 0 days

Tell us what you’re trying to accomplish. We’ll show you what’s possible.

Thoughtful positioning and steady visibility for growing brands.