Google Chrome OS – Visibility and Lead Generation
Challenge:
Google Chrome OS sought to position its call center solutions as a leading option in the market. They needed to increase visibility, connect with decision-makers, and drive qualified leads.
Our Approach:
- Produced tailored video content shared across our global audience of 300,000+ subscribers.
- Facilitated connections with senior executives and decision-makers managing over 1.5 million customer care seats.
- Built and deployed an Ideal Customer Profile (ICP) list to refine lead targeting.
Results:
- Generated over 100,000 video views, significantly boosting visibility for Chrome OS’s call center solutions.
- Established a pipeline of 3,000+ qualified leads through multi-step lead capture and nurture campaigns.
- Positioned Chrome OS as a trusted partner for large-scale call center implementations.