Case Study: Intuit Proconnect –
Gaining Share of Voice and Engagement
Challenge:
Intuit Proconnect wanted to increase their relevance among key customer segments and outpace competitors in a crowded category. They needed to grow brand awareness, improve engagement, and become a trusted voice in the industry.
Our Approach:
- Reorganized their marketing structure to streamline workflows and reduce redundancy.
- Introduced persona-Shifted from traditional campaigns to an agile, integrated marketing program combining SEO, SEM, and content.
- Developed community-specific content to engage audiences on Reddit and other discussion platforms.
- Launched targeted campaigns to capture competitor share of voice. campaigns tailored to their target audience at every funnel stage.
- Consolidated vendors to improve integration across tools and platforms.
Results:
- Elevated from last place to first in their competitive set, capturing 54% of the share of voice.
- Increased engagement rates on Reddit from 12% to 67%, positioning Intuit as the category leader in meaningful online discussions.
- Delivered lower cost-per-lead and higher conversion rates through enhanced integration of content and paid strategies.
